Digital Publishing Strategy and Multi-Media Sales with Ryan Dohrn

Notes submitted by Doug Hayes, AQHA Publications

Ryan Dohrn used to work for Morris Publications and was with them at the start of HorseCity.com. He now has a company called Brain Storm Media and provides sales help through phone conference calls, webinars and in person. He also helps Carl Landau with seminars. His wife runs a barrel horse breeding operation in Georgia. The short of this is that Ryan gets us—he understands the horse publication world and selling multi-media like no other sales trainer we have ever had.

Here are a few highlights from Ryan's sessions on Digital Publishing Strategy and Creating Multi-Media Sales Proposals that Work held during the AHP Seminar in San Diego. For you non-sales people, there are several tidbits that apply to you embedded in all this.

DIGITAL PUBLISHING STRATEGY

We should be doing whatever we can now to engage teens and pre-teens. We need to build our audiences.

Great content doesn’t necessarily equal great traffic. Do people really want what we offer? Determine what people want and when they want it. Are we providing that?

SEO—use key words that gain 20,000 to 25,000 searches per month. Revisit your key words every 3 months.

Google analytics is off by 30 to 40% to the conservative side. Pull server stats and cut them in half—that’s more accurate.

What people search for is an exact reflection of their wants and needs. Write about that. Do not make decisions on what we think would be good. Use analytics. With Journal Plus closed to only QHJ subscribers, we aren’t optimizing search engine help to get traffic that might end up subscribing. Make the first few pages available to anyone and then ask them to subscribe to get more.

One of the worst things you can do is to decide to do something, develop and create it without advertising staff input and then tell them to sell it.

Digital editions are a step at most. They are not our future.

Design—people read left to right and top to bottom. Design can guide the eye with colors and increase click through rate.

SALES

It takes an average of 6 touches to make a sale. You must establish a relationship before you can effectively sell. People still buy from who they like. Make it a point to make non-sales, information based calls. Use voice mail to remind the prospect you sent them an email. Alternate the method of contact. Move the ball down the court toward the goal with each contact. When you hear, “our budget is spent,” ask them if they are really happy with the sales they are presently getting. The answer will almost always be “N0.” The next question is “What are you going to change to get where you want to be?” Then guide them by way of your media with facts about what you can offer to begin to win them over by getting them what they want. In this climate, no one short rates anyone. They can get out of a contract usually by explaining to a current under-performing magazine that it’s just not working and they need to stop for a while.

Make it a point to not give them all your ammunition in one touch. Spread it out to get 6 touches through email, phone messages and maybe texts. The idea is “What can I do to help you?” “What do you need to happen?” Quit pitching. Provide solutions.

As a new digital opportunity is begun, delete one of the old ones. There is a limit to the number of electronic media that you can effectively sell.

Share with other reps when you’ve experienced a successful email or call. There may be magic in what and how something was said. Remember, a rising tide brings up all ships.

MULTI-MEDIA PROPOSALS

Adding online increases effectiveness as much as 33%.

An integrated buy increases purchase intent by 56% and brand favorability by 60%.

Try to make every sale a package of multi-media. It’s easier to do that with new clients than established ones.

Have a form on the Web that offers an immediate download of your media kit and use ticklers to let you know when someone downloads advertising info so that you can immediately call them.

If you sell on click through rate, don’t allow bad art. Offer to redesign and run the new art or run both of them for a week to get results you can report to the client. The national average CTR is .25%.  

Have your designers Google “25 great ways to create banner art.”

Use road block banner buys. Sell exclusives—the only non-corporate partner advertiser on your site for an entire day. May be able to get $7,500-$20,000 a day for it from the right company. Maybe we should include our corporate partners in upsells like this.

On average, you can send 3 promotional emails per month to a person with no problem. Usually begin to see them block you if they get more than that from you.

If we ever get in a jam, Ryan’s folks will create a banner for $75.

We should be able to make very significant money on the AQHA Facebook page. Should be able to get $20/thousand because it is more intimate—it’s a higher level of investment. Video might sell even higher.

To download Ryan's handouts on these sessions, click on the links below.

Digital Publishing Strategy Handout

Creating Multi-Media Sales Proposals That Work

Suggested Resources from Sharing Ideas Forum on Digital Publishing
moderated by Kim Brown, Kentucky Equine Research

Content Marketing Institute

Mequoda

Forbes.com/Social Media

INC.com / Sales and Marketing

From the AHP President

It was great to see all of you that were able to attend this year’s AHP seminar in beautiful San Diego’s Mission Bay. The venue was amazing and I enjoyed the sessions that I was able to attend. Ever since my first year of finally deciding whether to pay my printer or attend the 2000 seminar in Irving, TX, I have never looked back. AHP’s seminar has always paid me back (and my printer) by learning new ways to help my publications become better and stay profitable. Even now where we are still facing uncertain economic times, going to the seminar has helped me with new ideas to help my business. Plus, I usually meet new advertisers and I always have fun spending time with all of our equine media members.

I encourage all of you to take advantage of next year’s seminar, May 31-June 2 in Colonial Williamsburg, VA. You can visit the AHP website and view the San Diego seminar program to see the sessions AHP offered. Also the AHP seminar blog has some reviews from our members, beach horseback tours and more. 

Be sure to let me or any of our board members know what you’d like to see from your organization. AHP is one of the best run associations I have ever been involved with. Chris Brune our executive director and her sister and assistant Judy Lincoln are outstanding and keeps everything running smoothly.  

May you all continue to thrive and succeed in our wonderful equine media publishing industry. 

Cheryl Erpelding

AHP President

Vini Vidi Vici

http://www.facebook.com/media/set/?set=a.2107599330216.131463.1252551837&l=a9bc5dd632

Visit my FB photo album from 36 whirlwind, winning hours in San Diego.

Pimp My Pony

I'm a Breyerholic.
I still have my very first, a charcoal glossy Family Arabian Foal (FAF) my dad gave me for my 5th birthday in 1966 (you do the math).
Now I can add my own hand-painted creation to my shelves. As promised, here's an in-progress photo of the model I was painting for the Beach Horse themed contest at the seminar.

I opted for a pinto, patterned on the near side in a map of San Diego Bay, circa 1941 US coastal survey map. From the chest and up the off side, I used a 1971 US coastal survey map of the West Coast, San Diego-Alaska, including the Aleutian and Hawaiian islands. In another photo, you'll see that I added a string tail in the approved colors of the CA flag.

I'll also share photos of the other eight contestants who pimped out their Reeves/Breyer models. Every entry was striking, clever, and demonstrated that there is a lot of latent artistic talent among our AHP members. Congrats to Jada at AQHA, whose model clinched the most votes. If she ever leaves editorial (and I hope not!) there's a bright future for her detailing vans and sports cars.

Writing is not a Solitary Act

The image of the writer and perhaps especially the freelancer is of a solitary figure hunched alone over their keyboard.
But writing is not a solitary act. It is the shared effort of an author... an editor... a production team in layout be it print or digital... a photographer... and finally and most essentially the cooperation of a subject willing to give their time and bare their thoughts and soul for an interviewer's questions.
If there is one shortcoming to these awards banquets it is that each individual presentation does not allow time for a recipient to briefly thank the team that stands unseen behind them. But knowing how long-winded we horsepeople can be no doubt that would make these awards as notoriously long (or longer) than the Oscars. And doubtful we could arrange an orchestra pit to start the music when such speechifying exceeds a time limit.
But it does bear saying that our stories bind us together. And while it is only one individual who gets to accept an AHP plaque the wise writer knows many hands and hearts go into each winning effort.
To which I can only add, with a youthful vigor guest speaker Bill Shelton would appreciate..."F*** YEAH"

Godspeed

Godspeed.
That was the pithy wish before my flight out of Bradley Int'l from a good friend who travels the world running marathons when he is not launching acclaimed restaurants like his latest endeavour The Riverhead Project on the fork of Long Island (hint: if you are covering the Hampton Classic this place is a must-stop).
From the sound of it Thursday was a wild ride at the seminar It's making my three hour layover in StPaul/Minn not feel so bad...
but while I am waiting to make the San Diego homestretch I want to wish CONGRATULATIONS to my client Bob Cacchione, exec director and one of the founders of the IHSA for his amply well deserved receipt of the 10th annual Pfizer Equine Industry Vision Award.
There are not many tenets in today's world that still have a "60s" attitude but the "equal riding for all' regardless of experience or economics that has been an IHSA cornerstone is still something to be proud of. Discover the more than 380 educational institutions and 8800 students involved in today's IHSA at www.ihsainc.com.

AHP Seminar Off and Running!

Day one of AHP Hoofprints in the Sand Seminar is over. It was a day that presented some crazy arrivals for a few attendees. Speaker Ryan Dohrn had planned to arrive a day early to prepare for his Thursday afternoon session on digital publishing strategies. So much for planning ahead. A cancelled flight on Wednesday due to a bad storm delayed his departure until Thursday. No problem, his rescheduled flight would have him in San Diego by 10 a.m. in plenty of time for his 1:00 session. Well, that plan got scrapped when his plane went to LAX due to mechanical problems.

Plan B went into action when Kim Brown received a text from Erin Ryder that her plane was diverted to LAX at the same time I received a text from Ryan. Quickly, Kim notified Erin to text Ryan so they would know they were on the same flight. They rented a car and headed south to San Diego.

Meanwhile, the AHP command center prepared for Ryan's delayed arrival by flipflopping the sessions and Kim Brown started her Sharing Ideas session at 1:00. We rescheduled the coffee break and hoped Ryan would arrive in time for the 2:30 start of his session. At 2:45 Ryan arrived and walked into the meeting room to cheers from the attendees.

There was high praise for Ryan's two-hour session. Bravo Ryan! We all appreciate your determination to get to San Diego and your inspiring advice.

And then there was Farnam's Ron Akre's car breakdown 75 miles from San Diego. Who ya gonna call? Carrie Foote came to his resuce by renting a car and heading out to get him. You will have to ask Ron and Carrie in the Resource Center for the rest of the story. I left them assembling their attendee gift bags well into the night.

Yup, it's been an exciting day, a little chilly for some attendees who planned on wearing sandals, shorts or sundresses. But, the Alltech Reception was a warm welcome to the beach and we all had a great time.

What will tomorrow bring for AHP attendees? Can't wait to find out.

Tomorrow, You're Only a Day Away

Bag packed? Check.
Model horse painted? Check.
Shuttle reserved? Check.
Hotel bed? Check.
Flights checked in/passes printed? Check.

This time, my sky horse is Delta Airlines. So far, they've lived up to one of three mottoes I've found through Google: We're ready when you are.
My e-ticket confirm arrived just as I was getting antsy and starting to hum those insipid lyrics from Annie, "Tomorrow, tomorrow, you're only a day away..."

I'm hopeful the rest of my trip, including a three-hour layover in Minneapolis/St. Paul (hello, Prairie Home Companion), will reflect another Delta saying: We love to fly and it shows.
We'll just try to skip that awkward period when the phrase was attached to an unfortunate video of a flight attendant appearing to have tippled tee many martoonis...

And according to Wikipedia, the Delta corporate slogan is: Keep climbing. I'm not so sure about that. Climbing suggests hurdles, and I prefer to keep my flying hurdle-free. The last time I tried to take the last flight out of Bluegrass Airport the Sunday after the Kentucky Derby I wound up laid over in Lexington. Although, smoothing the bump in that road were some great stories shared by the airline crew of truly first class (passenger) bad behavior.

Even though I'm all for corporate gung-ho, I would like my climbing into the air to be as easy as my descent back down and into San Diego.
Wish me luck.

Mightier Than The Sword

American Horse Publications is one of the best networking tools a writer or photographer can hope for if she or he hopes to work in equestrian publishing. I joined in 1992, the year I graduated summa cum laude from Johnson & Wales University with a degree in Equine Business, to complement the 1983 B.A. in English/Journalism from SUNY-Albany I had earned to satisfy my parents. They were born in Brooklyn. They didn't know anything about horses. But they indulged my inexplicable fervor for the animal and the sport.

Being a writer is not a career for the faint-hearted. Many assume, if it only takes five minutes to read something, how long can it take to write it? Writing, actually, is a lot like riding. The easier it looks, the more -- and harder -- the work has been behind it. Another professional associate in our field once coined the term, "wrider." I know what she means.

Why we write is another story. The axiom, "The pen is mightier than the sword," may sound outdated, but while the choice in our implement of communication may change, the power of words remains.

The reason I'm going to San Diego is because a handful of words I put together, into a profile on a three-time cancer survivor and her equestrian therapeutic riding program for children diagnosed with chronic and terminal disease, is a finalist at the AHP Annual Awards.

My job is a cakewalk compared to the work of Tracy Kujawa, the courageous horsewoman who created Angel Heart Farm, and who balances loving and living in every moment with a perpetual parade of farewells as her young riders leave to take wings as angels.

Her Lexington, KY, facility is called Angel Heart Farm, (www.angelheartfarm.net), as is the feature, which was published last fall in "the official voice of the Arabian Horse industry," Modern Arabian Horse magazine.

I thank editor, Susan Bavaria, for the privilege to have met Tracy. Susan's editorial wisdom set in motion a chain of events that prove the pen is still mightier than the sword.

Angel Heart Farm operates on donations and the generosity of its supporters. Tracy worked for years as a stylist in the country music industry, so yes, the annual AHF fundraiser usually has a few donations from some really big names -- and obviously big hearts -- in the business. AHF needs every ounce of that support: its program will not turn anyone away, and Tracy will not only help put up families when they are in town for medical treatment, but even try to assist, if necessary, with funeral arrangements. All this, on top of the everyday operations and costs of running a farm full of Arabian horses and Welsh ponies, some of whom have their own 'special needs,' endearing them all the more to the young riders in their charge.

Because of Modern Arabian Horse's editorial choice, and the power of its international circulation, Tracy called me just the other day to say she had met with an Arabian Horse owner and businessman from Canada interested in financing an Angel Heart Farm in his area, to help more kids and families. He had read the article and been inspired.

Earlier this spring, Tracy used the article as supporting material with a grant application to help offset program expenses, because AHF faces the same economic hurdles as anybody else.

She got the grant. It amounted to $5,000. She called me, simultaneously laughing and crying.

It won't matter Saturday night in San Diego where I ultimately finish in the awards standings.

This is why I write. Musician Robert Fripp was wont to say, "Music is the cup that holds the wine of silence." As a writer, I'm just the cup holder, letting the power of the story pour from the words.

Don't Dream It, Be It

I think we'll leave the fishnet stockings back in the closet with the rest of Tim Curry's early acting career, but like the Rocky Horror Picture Show lyrics go, it's time for my Dream Horse to become its beach theme.

Here's the Before... for the after, you'll have to wait until the Seminar when it joins the rest of its colorful herd on display.

Ok, one more thing to pack.

Clotheshorse

Travel is easy. Packing is not.

This year's banquet and seminar theme have managed to combine two words that challenge their proximity to one another in the same sentence: beach and banquet.
Not when my carry-on is about the same size as my home office Epsom printer. And let's not even start to think about where the shoes (and laptop) will fit.

Or the camera, since the preposterous pairings of AHP banquets and their themes can result in some really interesting photo ops.

In 2008, the AHP Seminar and Awards were in Saratoga Springs, NY, and the banquet theme was Toga Party. While more than few joking references were made to John Belushi and Animal House, thankfully no one to the best of my knowledge recreated that infamous scene. Although... the Seminar was held at the same hotel where the Dave Mathews Band was playing nearby at SPAC, and we did have a stark naked, soaking wet Rastafarian run down the hall from the indoor pool about 2 a.m. in the morning but that my friends, is a whole other story...

The banquet's AHP members were more suitably attired in togas. White with red capes and gold crowns. All-purple togas. And the banquet favorite, the cammy toga. Yep, military camouflage O.D. green and all. Who was wearing that? All I'll say is, never underestimate a dressage rider...

Those of us in the equestrian publishing industry pin our hair pretty loose as it is, but at the annual Seminar, it's great to let it down and let our inner children out to play.
So a beach-themed banquet? I know I'll find something to pack, and squeeze in another pair of shoes. But most of all, I'll remember a camera.

"Go Prepared."

"Go prepared."

That was the advice given to me by a childhood friend after sharing the announcement that I was an AHP Awards finalist for an article I had written for Modern Arabian Horse magazine.

For years, he had worked as a stylist for the television industry in New York City, and his considerable talents had once earned him an Emmy nomination. So he understood the range of emotions that come with such a humbling yet tantalizing announcement. We had grown up in an upstate New York county so remote, rural, and poverty-stricken it was often called the northernmost tip of the Appalachias. Just getting out of that county, in passionate pursuit -- and ultimate realization -- of our personal careers, was more achievement than many of our high school classmates would ever realize.

It's not trite to say "just being a finalist is honor enough." It is. One of the best things about each AHP Seminar is the simple, enervating pleasure of being among one's peers. To realize we all share similar observations about the idiosyncratic nature of our business. All share war stories. All share laughs. And in just under two weeks, I am looking forward to sharing company with the writers who are also finalists in the same category. Keeping in good company is reward and validation enough.

My friend attended the Emmys that year knowing full well his chance of winning was remote. But he kept some notes handy to remember -- just in case -- who to thank if he did (and bought a gorgeous pair of Pradas to dress the part).

No, he didn't win his Emmy. But he remembers every thrilling minute of that evening, from the walk down the red carpet to the embrace by his peers that he was, indeed, among its industry's best.

So while I'm going to try very hard to keep a humble and level head about my chances, yes, I'll "go prepared." After all, it could still be a nice excuse for a new pair of shoes...

Buy the Ticket, Take the Ride

"Buy the ticket, take the ride."

It's my favorite quote by another writer, Hunter S. Thompson. I don't know how many, if any, of my fellow equestrian journalistas count the king of gonzo journalism and unabashed author of the 1970 classic The Kentucky Derby is Decadent and Depraved as among their literary inspirations, but when it was time to decide about going to San Diego, I decided that I would embrace my inner Raoul Duke, buy the ticket, and take the ride.

I haven't seen the West Coast since I was a kid. Now I'm coming up to one of those hallmark birth dates that serves as a reminder that sooner or later, we all have more days behind us than we probably do ahead. So it's about time to go back, and this time, among peers and friends who share that same commitment to an animal and industry that compels us to choose this career.

Not that I'm forgetting to bring along my inner child. I've collected horse models for almost 50 years. I still have about 350 of the original herd. So of course I asked to join in on the paint-a-model contest. I'm making time this weekend to start painting my Reeves/Breyer horse. I've got a beach theme all picked out. Oh yes I do. But you'll have to wait to see what it is. And I'll find out if I still have a tenth of the eq artist in me now that I did back when I drew mustangs and Arabian heads at the top of my elementary school homework notebook paper...

Guess we'll find out together. If you've bought the ticket, let's start the ride.

Happy Trails Beach Ride

RIDING MAGAZINE'S
Staff
goes Riding on the BEACH

Alicia, Mimie and I checked out Happy Trails. We did the two hour beach ride and had a great time. The outfit is located right next to the Mexico border and is in a low income area. You ride past some tire cemeteries and some junky stuff but, all in all the horses are good and so are the guides. The ocean is beautiful and most folks don't get to ride on the beach every day.
Here's the link to their website: http://www.happytrailssandiego.com/
It is about 30 min. from the hotel. They have 70 head of horses and can take a group of 20. They wouldn't let us canter on the beach, but we did trot a bit. Here's the link to the rest of Alicia's photos: http://cherylshots.smugmug.com/Other/May-25-2011-Office-Trail-Ride/17230064_qjVWgw#1307616897_qGxtQft If you need more info send me an e-mail cheryl@ridingmagazine.com

Equine Photographers Share Ideas on Photographing Different Disciplines and Breeds

The popular 45 Ideas in 45 Minutes session will feature a panel of photographers who will share advice on photographing different disciplines and breeds. If you are a publication staff or freelance photographer who finds yourself covering an event with multiple disciplines and you seek guidance on how to shoot the disciplines that are out of your area of expertise, this session is for you.

This is an idea-packed hour where each panelist will have only one minute to discuss one idea or tip and show an image before moderator Pat Trowbridge, BowTie, Inc., will hit a buzzer and move on to the next panelist. Any extra time will be used for questions or additional ideas. This session is scheduled for Saturday, June 18 - 9:30 a.m. to 10:30 a.m.

Moderator:
Pat Trowbridge, Publisher - Equine Titles
http://www.bowtieinc.com/, publishers of Horse Illustrated, Young Rider and Horses USA

Panel of photographers include:

Diana De Rosa, (show jumping)
Diana has been both a writer and photographer for over 30 years and has covered the Olympic Games, the World Equestrian Games and numerous other events nationally and internationally.
http://www.presslinkpr.com/

Milt Toby, (racing and copyrights)
Milt Toby is an author, photographer, attorney, and world traveler who works from his home in Georgetown, Kentucky. Formerly on the editorial staff of The Blood-Horse magazine, he covered Thoroughbred racing in the United States, England, Panama, and Japan.
http://www.miltonctoby.com/

Arnd Bronkhorst, (dressage, eventing, and horse at liberty)
Based in the Netherlands, Arnd Bronkhorst has worked as a professional equestrian photographer since 1986. He covers international events, including the Olympic Games and World Equestrian Games, as well as a wide variety of other subjects concerning horses.
http://www.arnd.nl/

Gail Bates, (western stock events and breeds)
Gail Bates of Clements, California, has long been one of the most successful photographers in the equine industry. Gail was the Official Photographer at the 1994 & 1995 APHA World Championship Shows. Also to her credits, Official Photographer for the Australia National Paint Championships, National Quarter Horse Championships, National Appaloosa Championships, National Halter Championships and National Cutting Horse Futurity for a number of years.
http://www.gailbates.com/

Need a Horse Fix in the San Diego Area?

Here are several suggestions from AHP members.

San Diego Zoo Safari Park and Przewalski Wild Horses

AHP members with serious editorial interest in the Przewalski wild horses at the San Diego Zoo’s Safari Park, should contact PR rep Dani Dodge Medlin right away! She’s offered to organize a special media visit for a limited number of journalists to see the park’s Przewalski horses!

Once known as the San Diego Wild Animal Park, today's San Diego Zoo Safari Park was renamed to capitalize on safari-type options at this nearby Escondido attraction which is home to 14 of the world's rare Przewalski wild horses.

Contact:
Dani Dodge Medlin, San Diego Zoo Global PR representative
619-718-3504
DDodge@sandiegozoo.org

Suggested by Elizabeth Kaye McCall (elizmcall@earthlink.net)
Go to previous post to read Elizabeth’s entire experience at the San Diego Zoo Safari Park

Trail Riding on Beach

If you are itching to get on a horse, Happy Trails, located in the South Bay of San Diego, adjoins the only beach in San Diego County where you can ride a horse. Whether you feel like trail riding or taking a ride on the beach, they have a horse and trail for you–even Seabiscuit stopped by in his time. http://www.happytrailssandiego.com/

Scheduling a Tour or an Interview at Steffen and Shannon Peters’ Dressage Training Barn in Escondido

Arroyo Del Mar is a world-class training and boarding facility located in beautiful San Diego and conveniently close to the Del Mar Show grounds. Members who arrive early or stay late may contact Cheryl Erpelding at cheryl@ridingmagazine.com to arrange a visit. Steffen will only be available during the week, not on weekends.

Attend a Dressage Show in Del Mar

California Dressage Society San Diego Chapter is hosting its first of three in their Summer Show Series. Many riders and trainers will be competing on some of the top talented horses around where all breeds are seen. Dressage is an equestrian sport with sequential training methods dated back to the Renaissance period. Also, sometimes known as "horse ballet,” dressage is one of the legs of the Olympic Equestrian Games.

Location: Del Mar Showpark, 14550 El Camino Road, Del Mar, CA 92014
Dates: Saturday, June 18th and Sunday, June 19th
Time: 9 am to 4 pm
Price: Free
Website: http://www.sandiegodressage.com/
PDF: http://www.sandiegodressage.com/PDFs/2011%20Show%20Season/2011_Premium_050611.pdf

See the Pure Spanish Horse

Panadero XLVI, the legendary Pura Raza Española stallion of Liberty Exhibition fame, comes from the world-renowned bloodlines of the Cárdenas Stud of Spain and the Yeguada Militar. The Pure Spanish Horse, or P.R.E., is a rare breed not often seen in the United States and is one of the oldest breeds in the world today. Born in 2002, Panadero’s journey from Spain to the U.S. was the accomplishment of his owner’s dream and passion for this special breed, its temperament, versatility, athletic ability, and intellect.

To schedule a visit or see a demonstration, contact: Lisa Alley-Zarkades, of E.T. Horn, lalley@ethorn.com 949-697-5003, http://www.mypanadero.com/

San Diego Zoo Safari Park Offers a Walk on the Wild Side and a Unique Opportunity to View the Rare Przewalski Horses

Elizabeth pictured with her talking horse RajaliKa

By Elizabeth Kaye McCall

Once known as the San Diego Wild Animal Park, today's San Diego Zoo Safari Park was renamed to capitalize on safari-type options at this nearby Escondido attraction which is home to 14 of the world's rare Przewalski wild horses. One is a stallion. To date, the Park has not yet returned any of its herd or the resulting offspring directly to the wild, however they have contributed some of the Przewalski horses from the park’s herd to other institutions–those have subsequently become parents or grandparents of "P" horses returned to the wild.

World-renowned for its conservation practices and research, the San Diego Zoo Safari Park has studies underway to evaluate genetic variation in Pzrewalski horses in comparison to domestic horses.

For those who like scientific details, the studies taking place involve comparison of horse genome variation at the level of single nucleotide polymorphisms (SNPs), mitochondrial DNA genome sequence analysis and ancient DNA studies.

But of course, you can simply enjoy the sight of this distinctive creature on a hillside from an open-air safari truck. Weekly behind-the-scenes visits to see the Przewalski horses are available on Sunday afternoon (3:00-5:00 p.m.) and can be booked www.sdzsafaripark.org/safaritickets/behind_the_scenes_safari.html

However, for AHP members with serious editorial interest in the Przewalski wild horses at the San Diego Zoo’s Safari Park, contact PR rep Dani Dodge Medlin right away! She’s offered to organize a special media visit for a limited number of journalists to see the park’s Przewalski horses!

Dani Dodge Medlin, San Diego Zoo Global PR representative
619-718-3504
DDodge@sandiegozoo.org

My own trip to the San Diego Zoo Safari Park was guided by Dani Dodge Medlin, a former San Diego Union newspaper editor turned San Diego Zoo Global PR representative who made sure my visit was much more than the average press trip. With a gift for weaving animal facts with delightful park trivia, Dani not only kept the conversation lively, she also managed to keep up with a steady stream of inquiries about a baby hippo born the day before at the main Zoo, never missing a beat. We were talking and waiting to board the open-air safari truck for my adventure through fields of giraffes and a later visit with a baby rhino, when I caught a glimpse of a strange creature pairing at the edge of my visual field. Doing a quick double take, I found it was real – one of the Safari park staff walking a full grown cheetah and a dog together. “It’s an “ambassador” program,” Dani explained. She made an impromptu call when we later stopped for lunch (I couldn’t get the image out of my mind) and invited one of the trainers to join us. Fascinating!!!

San Diego Zoo Safari Park is less than 40 miles and under an hour's drive from our AHP hotel headquarters (even with California traffic).

When in San Diego, do as the locals do

When I heard AHP was coming to San Diego I had to share some insight that was once shared with me. I have been to all of these places and complied a little cheat sheet to use as your guide for your off-grid extravaganza to America’s Finest City!

Before you start your adventure, watch the weather report on any of the local news stations. Seeing the weathergirls make some fine distinctions between different shades of beautiful weather is pretty entertaining, especially if you are coming from an area of the country with drastic seasonal changes. Be aware that San Diego weather’s best feature is consistency.

This makes San Diegans complete wimps when traveling anywhere else!

Beyond the Old Town Trolley tours, here are a couple of other local getaways to consider.

Coronado Island: Just a bridge away, or a water ferry ride from downtown San Diego, is a beautiful little sun-kissed town called, Coronado. It has all the things tourists love to do and much more. Tourists adore the iconic Hotel del Coronado. Stroll around the grounds and the beach nearby or inquire at the front desk about a ghost tour to get acquainted with the famous spirit who supposedly haunts the resort. If ghost hunting isn’t your thing, you can pursue spirits of a different kind—grabbing a cocktail on “the Del”’s beautiful patio can be pricey but provides ample excuse to linger and enjoy an unobstructed view of the sunset. Other places not to miss: Coronado Central Beach and the Silver Strand. The bridge over the island is only accessible by car, but if you didn’t rent a car, you can easily rent a bike on the island and in downtown San Diego. Rental bike shops downtown offer maps to get to the water ferry (around $8 roundtrip).

La Jolla: La Jolla is one of those places that makes you feel like you are on vacation at all times. I recommend going to “The Cottage” for breakfast – but the crumb cake and coffee served as you bide your time in line makes it worth it! For lunch or even early evening drinks and appetizers, I highly recommend going to George's at the Cove and sitting on the Ocean Terrace for a great view of the La Jolla coastline (and more importantly some A-MAZ-ING fish tacos, a San Diego specialty). Afterwards, you can walk off your meal once again by strolling by the shops and galleries on Prospect Street. Part of La Jolla’s lively arts community, the Museum of Contemporary Art at 700 Prospect Street is a must-see. Park land stretches along the coastline where you can observe sunning seals, bobbing surfers, surfacing scuba divers, and even hang gliders from the nearby cliffs.

Hiking Torrey Pines: Torrey Pines is the perfect place for a hike in San Diego. There are numerous trails with sprawling cliffs that descend to the beach. Quick historical fact: the area is home to the world’s rarest pine tree -- the Torrey Pine. The perfect place for an email-hiatus; all you need is water, a decent camera and don’t forget sun block! Torrey pines aren’t terribly tall and don’t provide much sun coverage. Find some precious parking just off I-5 and follow the crowd up the hill of Torrey Pines National Reserve. On your way back, you can swing by the legendary (and public!) Torrey Pines Golf Course. The pro shop is open to the public most hours that the course is open.

Pacific Beach: "P.B.," as it is known as by local residents, is just north of Mission Bay. Walk along the three miles of boardwalk, officially called Ocean Front Walk/Ocean Boulevard, and soak up the California culture from the surfers, shops, eateries, and bars. The boardwalk ends at Law Street, where you can participate in my most favorite thing to do on the weekends: Oceanfront Pig Yoga (Saturday & Sunday from 10am-11:30am). Yes, I said pig. I never was really a yoga person until I went to this class on the beach. The instructor “Steve” (of NamaSteve Yoga) brings his pet pig for an all-levels class on a long stretch of grass overlooking the ocean! Regardless of your familiarity with yoga, you will feel welcome and you will dance way feeling like a million bucks. The class is a free (donations are gladly welcome, and they are donated to local charities).

Just a seagull swoop away from the yoga is a stylish and contemporary hotel/restaurant called Tower23. It derives its name from lifeguard tower 23 positioned on Pacific Beach near the hotel, and is one of the best spots to enjoy the sunset. If you are looking for an incredible burger, the battle who makes the best burger in town rages on between- Rocky's Crown Pub in Pacific Beach or Hodad's in Ocean Beach. I will let you be the judge;) Go big!

Gaslamp Quarter: No visit to San Diego should be attempted without visiting the charming Gaslamp Quarter. The city’s historic downtown neighborhood mixes architectural elements of the old and the new in its restaurants, shops, and clubs, many of which occupy former brothels, saloons, and warehouses. Most tourists start at the historic Gaslamp sign near the trolley line and work their way up Fifth Street, where the restaurants display their menus for your inspection, though some of the best fare can be found on the surrounding blocks. If you are up for a fancy night out, downtown is where to go. My top picks besides the array of solid choices on Fifth include J-six (located on the corner of…J and Sixth Streets—ask for the bread platter), Soilel at K (on K and Sixth Street across from the Hard Rock Hotel—prepare to be delighted with cotton candy on a pilsner glass if you have a sweet tooth), and El Vitral overlooking Petco Park for the best upscale Mexican food…great for anyone in your party who is “not into Mexican food” and a fun way to take in the energy of a Padres game if you can’t score tickets.

Old town: Get in touch with San Diego’s past in Old Town State Historic Park. There are tons of little shops to historical buildings to peruse. Even better is the incredible Mexican food at Old Town Mexican Cafe. YUM! A heaping plate of marvelous Mexican food in San Diego is essential. Indulge! This is near the central hub for public transportation, so if you didn’t rent a car for your trip, getting here is easy and getting everywhere else afterwards is as well.

Balboa Park: I was lucky to live blocks away from this gem for a couple years and there were always new and beautiful things to explore. Similar to New York’s Central Park, there are literally dozens of gardens, museums and outdoor curiosities to explore in Balboa Park (including the world-renowned San Diego Zoo). I highly recommend visiting the Marston House on the north side of the park off of Sixth Avenue. The original owners of this Craftsman home, George and Anna Marston are responsible for building Balboa Park and for many other historical San Diego landmarks. Don’t be surprised if you find yourself wanting to grab a book and kick up your feet next to the fire in the library where Mr. Marston housed his 18th century map collection. The nearby Botanical Building and its adjacent Lily Pond is one of the most photographed scenes in the park. I recommend packing some sandwiches and sprawling out on one of the lawns and taking it all in.

Little Italy: Once home to San Diego’s generations of Italian families who made their living on the sea, Little Italy is a now a lively neighborhood filled with cute little patio cafes, restaurants, pubs, art galleries, shops. Every Saturday, the neighborhood boasts one of the best farmer’s markets in the county, where you will find local fruits, vegetables, flowers, crafts, good food and music. Be sure to save room and head over to Filippi’s Pizza Grotto or Mona Lisa’s for a slice!

Some great restaurants next to the airport: C-Level next to the airport has a stunning view of the bay and excellent food so you don’t have to sacrifice a dining experience to Subway in the food court when you arrive or before you leave. In the same location, Island Prime serves the best steaks, ever. Happy hour goes from 3:30-5:30 pm. Beware that the mud pie will bring you to your knees, they serve you a slice from a small planet of chocolate and whipped cream—they usually bring extra spoons. The dress code is casual, though the mood is definitely upscale.

Happy Trails Beach Rides: If you are itching to get on a horse, Happy Trails, located in the South Bay of San Diego adjoins the only beach in San Diego County where you can ride a horse. Whether you feel like trail riding or taking a ride on the beach, they have a horse and trail for you-- even Seabiscuit stopped by in his time. Reserve a spot on the moonlight trail ride taking place June 18th at 7 pm. Read more here: http://www.happytrails-usa.com/beach.htm

I could go on and on, but I realize you have a short amount of time in San Diego and you have to get back to the real world, if you have any questions, please don’t hesitate to shoot me an email Kdern@troxelhelmets.com

Cheers,

Karisa
Posted by Karisa Dern, Marketing Manager, Troxel

Seminar Attendees Invited to the Hukilau

A hukilau (hu key lau) is a way of fishing invented by the ancient Hawaiians. The word comes from huki, meaning pull, and lau, meaning leaves. A large number of people, usually family and friends, would work together in casting the net from shore and then pulling it back. A festive beach gathering is also known to local Hawaiians as a hukilau.

AHP members and family will gather in the Kon Tiki Room, reminiscent of a Polynesian ceremonial house for a luau celebrating the Student Award winners. Every year AHP casts out its net to catch the finest and brightest students interested in a career in equine publishing. This year, we have three outstanding young ladies, Megan Brincks, Stephanie Smolek and Elizabeth Walsh, one of whom will be recognized as the 2011 Student Award Winner.

The HUKILAU includes a reception, luau buffet, Tahitian floor show, Hawaiian music and silent auction and raffle. So grab your tropical shirts, sarongs, muumuus and sandals and hele (hurry) on to the HUKILAU on
Friday, June 17, 2011 at the Catamaran Resort Hotel & Spa, San Diego, California, from 5:30 p.m. to 7:30 p.m.

Reception sponsored by AQHA Publications and SUCCEED®
Luau buffet sponsored by Pfizer Animal Health

Support the AHP Student Fund Silent Auction and Chinese Raffle
For information on how you can donate to this worth cause, click here.

Speed-Dating for Freelancers and Editor Session

On Friday afternoon, attendees at the Hoofprints in the Sand Seminar in San Diego will have an opportunity to participate in the popular Speed-Dating session. Freelancers have a chance to meet one-on-one with editors to pitch ideas. Editors can explain the best ways to build a relationship with their publication(s).

If you are attending the seminar and wish to participate in this session either as an editor or freelancer, please take the survey below.

http://www.surveymonkey.com/s/AHPSeminarSpeedDating
See you in San Diego next month!

Chris

Don't Miss This Opportunity

The AHP Annual Seminar is the event of the year for AHP members.
Publishing technology is transiting at a rapid rate. Members who want learn to navigate the trends in media will have an opportunity to share ideas and network, attend informative sessions, and get motivated for the upcoming year. The AHP “Hoofprints in the Sand” Seminar offers an affordable registration compared to many other national and niche publishing conferences.

But time is getting shorter to make your decision. Don’t miss out because you waited too long.

To register:
http://events.constantcontact.com/register/event?llr=5mztkndab&oeidk=a07e3czcvxwb8469ace
Full registration fee includes all sessions plus three meals on Friday and Saturday and the Thursday reception.

To reserve your room:
https://shop.evanshotels.com/catamaran_groups/am0612c11.html
The Catamaran Resort is offering AHP attendees a great rate of $159, but not for long. Rooms at beach properties go fast in June and this rate will only be good until May 23 or whenever we reach our room block, so make your reservations today!

For schedule of events and general information on the seminar, visit:
www.americanhorsepubs.org/programs/seminars/index.asp

Direct all seminar questions to Chris Brune at ahorsepubs@aol.com

Oh We're Going to a Hukilau

Oh, we're going to a hukilau

A huki, huki, huki, huki, hukilau

Ev'rybody loves a hukilau

Where the laulau is the kau kau at the big luau

Join us in San Diego

on Friday, June 17th

for the AHP Student Luau

Craig Reiss Introduces Seminar Attendees to The Audience Whisperer

We all have heard of The Horse Whisperer and The Dog Whisperer, but in San Diego, attendees will learn about how to become The Audience Whisperer. Craig Reiss presents a two-part session on Saturday morning covering Discovery: What the Audience Wants and Application: The Formula for Market-Leading Editorial. Print publications seeking to improve their design will not want to miss Craig’s Saturday afternoon sessions on The Emotional Handshake: Principles of Cover Design and Seeing Content: Magazine Design in a Pinched Landscape.

Craig Reiss is a C-level media executive with extensive experience in revitalizing mature properties, launching successful new products, and crisis management of seemingly untenable businesses. He has been the principle creative and strategist on more than 260 publications and more than 200 digital extensions from print.

Craig has been the principal strategist and creative for more than 120 consumer magazines and Websites from Motor Trend, Surfer and Power & Motoryacht to Soap Opera Digest, Horse & Rider and Equus. He performed the same role for more than 140 business publications from Adweek, Billboard and The Hollywood Reporter to Architecture, National Real Estate Investor and Farm Industry News.

Earlier, he was Chairman of Craig Reiss Media, an Internet publisher of video-driven enthusiast Websites that converted magazine advertisers into interactive video marketers. He has had bottom-line responsibility for Kagan World Media, the Media Central unit of Primedia and The Design Group of VNU.

Mandee Widrick Helps Attendees to Navigate Social Media Marketing in San Diego

Today, we either love or hate social media, but everyone needs to understand it. Mandee Widrick will train attendees how to market online using sites like Facebook, Twitter, YouTube and similar sites. Are you new to social media marketing and wondering how to use it to promote your business? Then her first session, Facebook and Twitter for Beginners, on Friday morning will discuss these two major social networking sites and how to utilize them to get you noticed online. The session will additionally talk about common mistakes and misconceptions that newbies have about social media marketing, and help you overcome any fears you may have about using the internet to sell yourself.

If you are already active on social media and looking for the next step to grow your networks, then Advanced Social Media Marketing is for you. Learn how Mandee has successfully built a following of thousands in the horse industry for her online magazine, Horse Family™. She will take an in-depth look at the steps she followed to get where she is today; sharing tips and tricks that will boost your following and help you become recognized as an "expert" on the internet.

Mandee firmly believes in pursing the career that she loves and enjoys and encouraging everyone she meets to do the same. Public Relations for Small Business Owners will help you get creative in your business marketing efforts. Learn how to come up with unique strategies and methods that will get your business noticed. This session will discuss traditional marketing methods as well as new media marketing, and how they can work together.

Mandee Widrick is an entrepreneur and social media consultant in her early 20's living in a small town near Watertown, New York. She is CEO of ChargedUp Media, a social media marketing company, and trains other entrepreneurs and business owners how to market online using sites like Facebook, Twitter, YouTube and similar sites.

In January 2010, Mandee founded Horse Family™ Magazine, an online blog for equestrians which has now grown to accumulate over 8,000 followers on social networks. She has interviewed top equine professionals and reviewed products for numerous companies, establishing a successful presence on the web while still getting her “horse fix” as she works.

Mandeeʼs first speaking engagement occurred in 2009 at the LEAH Homeschool Convention in Rochester, New York, where she spoke to over 130 young students and their parents on the topic of entrepreneurship and business startup. She has since moved on to speak at various small business events and host her own workshops, sharing her story and marketing expertise with many. Mandee firmly believes in pursing the career that she loves and enjoys, encouraging everyone she meets to do the same.

AHP Seeks Horses on the Beach Images for Awards Presentations

To capture the theme of the AHP “Hoofprints in the Sand” Seminar, we would like to use between 10-15 images of horses on the beach photographed by AHP members in the Awards PowerPoint Presentations in June.

If you are interested in submitting an image, here are the guidelines:

• Size: Minimum approximate size of 1024x768 pixels, preferred 2048x1536, at 72 dpi

• Orientation: Horizontal or vertical

• Quantity: No more than 5 images per photographer

• Limited to AHP members and staff only

Selection of images shall be at the sole discretion of the Executive Director and Webmaster. If your image(s) are used, photographer will grant AHP rights to use the chosen images in 2011 Awards Presentations without compensation. Photographer will receive credit in the PowerPoint presentation.

Submit images to Chris Brune at ahorsepubs@aol.com on or before May 9th.

Bill Shelton Presents a Motivating Afternoon to Get Your Creative Juices Flowing

Bill Shelton spoke at an AHP seminar for the first time in Lexington in 2010. His two presentations received rave reviews and he will be back this year with two new sessions in San Diego.

On Saturday afternoon, he begins with Creativity and Creative Problem Solving, a session that will teach you how to better understand creativity and how to work smarter, not harder. The second session, By the Numbers - Fast Fixes to Problems Large and Small, is a fun, fast-paced, exciting, information packed hour done in a live blog style. Bill will address problems and opportunities large and small, faced by publishers and marketers in the equine industry in blog-form list style such as:

• 5 ways to attract more readers

• 7 ways to get customers' attention

• 3 ways to keep your team innovative

Bill Shelton represents the rare combination of business entrepreneur and advertising creative. As Co-Founder and President of “micro-agency” Left Field Creative, Shelton and his partner Terri Lacey have developed a reputation for wrestling accounts and project work away from larger, more traditional agencies. The creative duo opened Left Field in 1996 at the request of their first client, CITGO Petroleum.

Innovative and unconventional, Bill carries a reputation as an uncompromising strategist, whose work creates lasting bonds with consumers. Outspoken about advertising and marketing produced only to win awards, yet passionate about truly great work, Bill challenges conventional thinking, always looking for new ways to reach the hearts and minds of people on a deeper, more emotional level.

Bill’s experience ranges from consumer packaged goods to agriculture, on a diverse mix of accounts including Purina, Anheuser-Busch, John Deere, Monsanto, Lender’s Bagels, Aunt Jemima, CITGO Petroleum, NIKE, Midas Automotive and more.

To attend Bill's sessions, register for the AHP Hoofprints in the Sand Seminar today!

Seminar information available at www.americanhorsepubs.org/programs/seminars/index.asp

Sharing Ideas in San Diego

At last year’s seminar, we introduced a Sharing Ideas Forum, where members could discuss any topics, exchange ideas and ask questions in an informal environment. Moderator, Diana De Rosa, had achieved success in her local area with a group she started of prominent businessmen and women who gathered monthly to share and learn.

Over 70% of members who responded to the AHP seminar survey indicated an interest in a Sharing Ideas session. In San Diego, attendees will have multiple opportunities to explore ideas with others as there will be forums on several topics including Digital Publishing, Social Media, Small Publishers, Marketing Yourself or Your Business and (weather permitting) On the Beach. Most of these forums will follow breakout sessions on these subjects which will motivate discussion.

Taking your knowledge and sharing it with others and vice-versa is what the Sharing Ideas Forum is about. Think of some tidbit you could pass along that would only take you 5 -10 minutes to explain, or maybe even less, and bring that with you to one or more the Sharing Ideas Forums. And if you can outline it on paper and hand it out even better.

Check the seminar schedule for times at www.americanhorsepubs.org/programs/seminars/files/2011/Schedule_2011.asp

AHP Member Guests Get Extra Perks

Staying at the Catamaran Resort Hotel & Spa will not only give you a great room rate, but as a hotel guest and AHP member, you will reap some extra benefits. 




Complimentary Wireless Internet Access in all the guestrooms and beach service

Complimentary access to Indoor/Outdoor Bay Front Fitness Facility http://www.catamaranresort.com/activities/fitness-center/

$15 Discount on Any Spa Treatment (50-Minutes or more) with 7-Days Advance Reservation
http://www.catamaranspa.com/

Complimentary Boarding Passes to the Bahia Belle Sternwheeler
(Valued at $10.00 per person) for Thursday, Friday and Saturday evening.
http://www.catamaranresort.com/dining-entertainment/bahia-belle/

Onsite Water Sports Rentals
http://www.catamaranresort.com/activities/water-sports/

Special Group Rates
Standard Room: $159 (Applicable local and state taxes not included)
Upgraded rooms may also be available online. These special group rates have been reserved for AHP members, but only for a limited time. Group rates will be provided three (3) days pre and three (3) days post the conference dates based on availability.

Please book your reservations early.

Deadline for reservations is May 23, 2011 or until all group rooms have been allocated whichever comes first. Reservations after the deadline are based on availability. All reservations require a deposit or credit card guarantee to hold them and they may be cancelled, without penalties up until 72 hours of your arrival date.

Online room reservations:
AHP members can click on the link below to make reservations. You will be directed to the property's home page. Please enter any preferences such as king or double; ground floor; etc. in Special Requests section.
Catamaran Reservation Online Link for AHP Members

Phone room reservations
Call 858-488-1081 and mention the American Horse Publications Seminar.

An O.B. Chick Returns to the Beach

Over 40 years ago, my sister, Jane, and I traveled from Massachusetts to California in an MGB roadster and eventually landed in San Diego - Ocean Beach to be specific. I'm sure many of you have heard of the O.C., which stands for Orange County. In San Diego, living in the beach communities labels you with two initials. That's how we became O.B. Chicks.

This summer, I get to return to my favorite city, San Diego, for the AHP "Hoofprints in the Sand" Seminar and while I won't be staying in Ocean Beach, I will be only a short drive away at M.B. (Mission Beach.)

Hodads in 1970



Hodads today

There have been many changes in San Diego since I lived there in the 70s, but Ocean Beach has pretty much remained the same hippy beach community I loved. Hodads is still there and a couple years ago while on a site visit, I got to stuff my face with a big juicy hamburg and fries for which they are famous. In 1969, Hodad's first location was located on the beach at the end of Santa Monica Ave. in Ocean Beach. In 1991, after several moves, Hodad's opened at its present location in the heart of Ocean Beach's Newport Ave. I would recommend a stop there to capture the surfer culture and great food.

San Diego has always been a popular destination city, but a trip there is not complete without being a part of the Southern California beach lifestyle. AHP members will have an opportunity to experience the best of both worlds...Mission Bay and Mission Beach...only steps away from seminar headquarters, Catamaran Resort Hotel and Spa.

The seminar schedule will be full of sessions and activities and attendees are there to learn and network first and foremost, however the sound of waves and views of the bay will certainly put you in a great frame of mind to start and end your days at the beach.

To start planning your trip, go the AHP Seminar Information.

I look forward to sharing the experience with you!

Chris (still an O.B. Chick at heart)

Are you coming to San Diego?

San Diego is a great destination spot. San Diego Zoo, Seaworld are world famous and shouldn't be missed while you are here. June can be foggy in the morning and then hopefully the sun will burn off.

You can rent bikes and ride along the beach, two blocks from the hotel. Hope to see all of you in June. A vacation you can write off!!

This photo was from a year ago New Year's Day.

It's Time to Register for San Diego

Surf, Sand and Sunsets
The Catamaran Resort Hotel & Spa is located on Mission Bay, the world’s largest aquatic park…the Pacific Ocean will be 100 yards from your doorsteps! San Diego, considered by many to have the best weather in the country, has plenty to offer visitors—San Diego Zoo, historic Old Town, Sea World as well as the trendy Gas Lamp Quarter and Balboa Park…you won’t want to miss it!

Study, Share and Socialize
The AHP Seminar and Awards Presentations is the premier event for AHP members who want to share ideas and network, attend informative sessions about trends in equine publishing media, and get motivated for the upcoming year. The line-up of sessions, workshops and activities will make this an event not to miss...and at an affordable cost for registration compared to other national and niche publishing conferences.

For information on registering for the seminar, visit:
www.americanhorsepubs.org/programs/seminars/index.asp

Hotel Headquarters: The Catamaran Resort Hotel & Spa
To reserve your room online, go to:
https://shop.evanshotels.com/catamaran_groups/am0612c11.html

Direct all seminar questions to Chris Brune at ahorsepubs@aol.com

See you at the Beach!

Seeking a Social Media Task Force for AHP Seminar

AHP is looking for members to serve on the AHP Social Media Task Force before, during and after the AHP seminar in San Diego.

Who are we looking for?

Members from the San Diego area who would like to blog about things to do and see in San Diego to help attendees plan their visit to Southern California.

Bloggers and Tweeters who would like to blog or tweet during the seminar about the sessions and activities

Reporters to blog after the seminar to provide attendees and non-attendees with a summary of the sessions they attended

If you would like to sign up for the Social Media Task Force, please send your name and e-mail address to Chris at ahorsepubs@aol.com. Please indicate how you want to help.

Diana De Rosa will serve as Task Force Chairman during the seminar and will gather up the force in San Diego to organize the coverage of events.

AHP Brings Back Ryan Dohrn to Speak in San Diego

Ryan Dohrn is the CEO of Brain Swell Media LLC. He is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, and has been featured in USA Today and on Forbes.com. Ryan took HorseCity.com to revenues exceeding $1 million dollars per year and worked closely with online equine titles like Western Horseman and Quarter Horse News. He currently works with 40 publishers including Robb Report, Texas Bar Journal, Holistic Horse, Northwest Horse Source and several parenting titles.

Ryan will present several sessions at the AHP seminar in San Diego starting on Thursday, June 16th, as part of the afternoon workshop. This two-hour session titled “Digital Publishing Strategy,” will cover setting your magazine up for digital revenue success. Two additional sessions are scheduled for Friday and will include “Selling Social Media” and “Creating Multi-Media Sales Proposals that WORK.” Ryan’s fun style and deep knowledge will make this a seminar to not miss!

Active Interest Media CEO, Skip Zimbalist, to Present Keynote Address in San Diego

Skip Zimbalist will present the keynote address on the topic of media trends in publishing on Friday morning during the AHP "Hoofprints in the Sand" Seminar in San Diego, California. Zimbalist is Chairman and CEO of Active Interest Media (AIM), a media company formed in 2003 to serve niche enthusiast markets. AIM publishes multiple equine publications and websites, such as EQUUS and Horse & Rider, EquiSearch.com and Equine.com to name a few.

Prior to AIM, a Wind Point portfolio company, Skip held a variety of positions at Times Mirror. Prior to Times Mirror, he served as Chairman and CEO of Correia Art Glass, Inc., a family-owned business. Skip was also at the consulting firm of McKinsey and Co. in Los Angeles for five years. Skip served for two years as an officer in the U.S. Army Military Intelligence Corp., including one year in Vietnam, where he was awarded the Bronze Star. He received a BA in economics from Harvard College and an MBA from the Harvard Business School.

Headed to the Beach in 2011

Hoofprints in the Sand

San Diego, California has been a popular destination city for travelers and families for many years. San Diego, considered by many to have the best weather in the country, has plenty to offer visitors—San Diego Zoo, historic Old Town, Sea World as well as the trendy Gas Lamp Quarter and Balboa Park. In June, AHP members will have an opportunity to make an investment to improve their careers or business surrounded by surf, sand and sunsets.


Surf, Sand and Sunsets

Imagine spectacular views of rhythmic ocean and bay waters, warm sun-drenched beaches, tranquil breezes and unsurpassed beauty, all within your reach." The Catamaran Resort Hotel & Spa has been selected as the seminar hotel headquarters for its location on Mission Bay and steps away from the Pacific Ocean.

Study, Share and Socialize
The AHP Annual Seminar is the premier event for AHP members who want to share ideas and network, attend informative sessions about trends in the equine media industry, and get motivated for the upcoming year. The line-up for sessions and activities will make this event one not to miss..and at an affordable cost compared to other publishing seminars.

Whether you will be a returning attendee or a first-time attendee, the AHP seminar is worth the investment. And you can save on travel expenses by packing light since you can leave the business suits home in favor of tee-shirts and flipflops.


Watch your email for the registration form and schedule of events!

Please help us develop the seminar program by taking the AHP seminar survey at
http://www.surveymonkey.com/s/ahpseminar2011