Rob Hendrickson on Social Media and More

Rob Hendrickson was one of the guest speakers at the AHP 40th Anniversary Seminar in Lexington. He presented two sessions on social media and served as a panelist on making money online in 40 Ideas in 40 Minutes. He also presented a breakout for small publisher on selling integrated media packages.

Rob is sharing his presentations of his three sessions at his web site. To access go to Rob Hendrickson's sessions at AHP Seminar


In 1993, Rob limped out of a beat up Oldsmobile in Texas just having returned from the Frontier Days Rodeo in Cheyenne, Wyoming. Nursing a career-ending injury, he hung up his rodeo spurs, picked up his sketchpad of inventions and entered an entirely different arena.

“Cowboys always think there is no life after rodeo - getting a real job is the end. I quickly learned it was the beginning.”

As a rough-and-tumble young man, he would never have dreamed his future would one day slingshot from rodeo cowboy in Caputa, South Dakota, to a marketing, creative and Internet director living in Fort Worth, Texas.

Fortunately for Rob, that beginning was found in the pile of product and design sketches he had amassed over the years and a passion for the Internet and new technology. Hendrickson attended Hays State University in Hays, Kansas, one of only a handful of colleges that provide both design and rodeo programs.

For 15 years, Rob has been responsible for developing and improving brand strategy and using the Internet to improve business and mar­keting for companies that range from start-up to Fortune 500.

Rob is a strategic executive with proven success using strategy, creativity and technology to save money, increase customers and improve innovation. He has worked with executives developing marketing and Internet strategy for Sony, Blockbuster, GameStop, XM Satellite Radio, Western Horseman, Quarter Horse News, Barrel Horse News, HorseCity.com, Alaska Magazine, Horseman’s Yankee Pedlar, Gray’s Sporting Journal, Justin and Texas Industries.

His recent personal business successes include entrance onto the national market for his first patented inventions, SmartMarks - an innovative reading accessory and Coozer - a beverage accessory.

Over the years, Rob has spoken to over a hundred business groups, associations and events.
Rob currently resides on acreage outside of Godley, Texas, with his wife Jodi, publisher of fringecowgirl.com and daughters Ollie and Scout.