Bill Shelton spoke at an AHP seminar for the first time in Lexington in 2010. His two presentations received rave reviews and he will be back this year with two new sessions in San Diego.
On Saturday afternoon, he begins with Creativity and Creative Problem Solving, a session that will teach you how to better understand creativity and how to work smarter, not harder. The second session, By the Numbers - Fast Fixes to Problems Large and Small, is a fun, fast-paced, exciting, information packed hour done in a live blog style. Bill will address problems and opportunities large and small, faced by publishers and marketers in the equine industry in blog-form list style such as:
• 5 ways to attract more readers
• 7 ways to get customers' attention
• 3 ways to keep your team innovative
Bill Shelton represents the rare combination of business entrepreneur and advertising creative. As Co-Founder and President of “micro-agency” Left Field Creative, Shelton and his partner Terri Lacey have developed a reputation for wrestling accounts and project work away from larger, more traditional agencies. The creative duo opened Left Field in 1996 at the request of their first client, CITGO Petroleum.
Innovative and unconventional, Bill carries a reputation as an uncompromising strategist, whose work creates lasting bonds with consumers. Outspoken about advertising and marketing produced only to win awards, yet passionate about truly great work, Bill challenges conventional thinking, always looking for new ways to reach the hearts and minds of people on a deeper, more emotional level.
Bill’s experience ranges from consumer packaged goods to agriculture, on a diverse mix of accounts including Purina, Anheuser-Busch, John Deere, Monsanto, Lender’s Bagels, Aunt Jemima, CITGO Petroleum, NIKE, Midas Automotive and more.
To attend Bill's sessions, register for the AHP Hoofprints in the Sand Seminar today!
Seminar information available at www.americanhorsepubs.org/programs/seminars/index.asp
No comments:
Post a Comment