Still Blogging! This time it's Search Engine Optimization

Don Nicholas loves search engine optimization! Managing search engines takes same amount of time as direct mail campaigns--but it doesn't cost anything.

Mapping and tracking your keyword universe--single most key to increasing traffic.

How do you build subscription based audience online w/o spending any money--and how much are they worth.

Print publications never selling ink on paper--partnering with someone who has something to sell.

Popular keyword myths (T or F):
1. All keywords are equally important
2. A single post will get me page one position in Google.
3. Google Analytics is the only reporting tool required to minitor SEO success.

1. F--there are big small, hard to friend, easy to friend. Will see how to rank them.
2. F--takes multiple pages and multiple phrases. Trade content for rankings. Most content in accessible format gets the highest rank.
3. F--valuable tool for looking back, but need to look ahead. Use Google keyword tool and incorporate into spreadsheet. Plus advanced Web ranking. On monthly basis is ID list of 1500-3500 keywords to manage.

SEO Key Metrics and Economics
Google Keyword Tool will tell you for a any keyword you type in how often that word is requested each month. It's free!

Keywords are tough to manager individually. Cluster works better--you want your word and all his "cousins."

Ways to make money
Search engine optimization
Link building--referring links
Can't pay to get them--have to work to get them.

No matter what the size, you have to know your economics.

Google share of searches is almost 70 percent. Yahoo is 19.2 percent. 9 of 10 times, high ranking in Google will get you high rankings elsewhere.

Google loves Internet hubs. Google provides link to content--makes us work hard to get listing. In exchange, sells other listings on side to make money. Everything targeted based on keywords. Google wants to be your partner.

Choosing right keywords to drive Web site traffic: What do you write about? What does your user search for--chicken recipe, race results, specific equine disease or drug?

2 words phrases that define groups of words. Go to Google Keyword Tool. Absolutely free. Type in root phrases. Get primary and secondary pages. Keep throwing words in and then pare down.

Take keyword phrases and download into Google Visibility Calculator. Go into search engine and type in phrases in quotes and pull in the competition. Need to know supply and demand calculation. Google tells demand. Should not target most popular keywords unless you are biggest in your field. Target words in middle--some volume and popularity, but not a lot of competition.

Sort by competetive index. Need at least 1,000 searches and phrase makes sense. Becomes a phrase he will target.

Will take 50 to 200 hours to do this. Only needs to be done once a year. You can hire company or do it yourself. Ho you drive SEO marketing, link building. How you set up architecture for Web site. Teach freelance writer, editors, writers to write. Want to make sure its in headlines and articles.

Could just buy your way to top links.

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