Witches, Wizards & Muggles, Oh My!

No, we are not in Kansas anymore. Instead, AHP members will be boarding a broomstick or the Horsewarts Express to attend the AHP Student Award Party at the Horsewarts School of Equine Media.

Don’t worry if you have never read a Harry Potter book or seen the movies. Seminar attendees at the 2016 May the Horse Be with You Seminar are all invited to Horsewarts Castle on Friday, June 17 at 5:30 p.m. to support the AHP Student Fund and to enjoy an evening of wizardry fun. Guests of honor will be our three First-Year students, Ema Klugman, Bianca McCarty, and Kaitie Marolf, one of whom will become the 2016 AHP Student Award Winner.

Here's what you can expect as part of the evening's festivities. 

Drop by the Horse Head Bar for a glass of ButterBrew, an adult version of ButterBeer. This signature drink is sold as a fundraiser for the AHP Student Fund. Just $10 and you get to keep the limited edition pilsner glass with the Horsewarts School of Equine Media logo.

Photo by Aunesty Reikofski, a Florida professional photographer.

Wander through Diagonal Alley to bid on a variety of horse-related items in the AHP Student Fund Silent Auction. Amidst the potions and magical creatures, you will find lots of treasures.

Before entering the Great Hall, choose your House Table from the Sorting Hat and join your mates for the evening’s feast. Not sure what House you want to be in, here are some tips.

Shrewd as a snake, then Slytherin and green are the choice you make.

A lion so brave, then Gryffindor and red will be your fave.

A raven is wise, so Ravenclaw and blue are the selection you try.

A loyal badger feels right, then grab Hufflepuff and yellow with all your might.

Following the feast, the four Houses will compete for the House Cup in HOUSE WARS, a trivia game for fans of AHP and Harry Potter.

The highlight of the evening will be the announcement of the 2016 AHP Student Award winner. Then the bid winners in the silent auction will be announced and sent off to Gringotts Wizard Bank to pay the goblins.

BB-8 is reading Harry Potter to prepare for the event.

 Showing your Harry Potter side is optional. Attendees may elect to wear student robes or Harry Potter themed t-shirts. All others may attend as Muggles (basically wear whatever you want).

Whether you are a Muggle, Wizard or Witch, you can bring the magic to equine media students.

The Staff at Horsewarts School of Equine Media

Why You Should Register

BB-8 knows when to seize an opportunity. He’s already registered for the 2016 AHP “May the Horse Be with You” Seminar. While he lives in a galaxy technologically advanced, he still appreciates the value of a kindred spirit. He hopes you will join him in Orlando and wants you to know why you should be there.

Side note: Since you wouldn't understand his bleeps, I have provided a transmitted translation.

Save Money

Why waste money on guessing what you should try or buy. Spend your money wisely by attending one seminar to learn the latest publishing ideas and techniques. Return to the office with valuable take-home information.

Make Contacts

Why spend hours of productive time researching contacts and prospects. Stop sending emails and leaving voice messages when you can spend face time with decision makers. Networking at the seminar provides new contacts and partnerships and increases your exposure to new business.

Save Time

Don’t say you don’t have time. Spending time away from busy schedules helps you to focus on being productive and learning. Ignore these two important skills and you are spinning your wheels and wasting your efforts.  

Get Motivated

Enthusiasm generates fresh ideas. Fresh ideas motivate increased productivity. Productivity leads to increased sales, creativity, and more business. We all need to renew our energies for the jobs we love. The AHP seminar provides the opportunity to be excited about year ahead.

Gather Story Ideas and Photo OPs

Florida offers a wide variety of horse-related places to visit. AHP has lined up two great tours that put attendees front and center for story ideas and photo opportunities. Save on travel budgets; grab those stories while you are here for the seminar.

Register Today – Save $50. Pay online by May 20

Members can attend one of the most affordable seminars available in the publishing industry. For seminar schedule, registration, hotel reservations, tours, and much more, login and go to: http://www.americanhorsepubs.org/members-only/2016-ahp-orlando-seminar/

For seminar information or assistance with logging in, contact: Chris Brune, ahorsepubs@aol.com, (386) 760-7743

The Force Behind Your Brand

Brands are commonplace in our world today. Major businesses like Apple, Walt Disney Company, and Nike are easily recognized by their icons. We trust them and are loyal fans.

Digital and social media have brought branding front and center to the publishing industry. Whether you are an individual, publication title, or organization, you have a brand. You have earned the trust of a loyal audience.

Marketing your brand has become increasingly important to continue to build audiences and sales in a world where audiences are easily distracted and sales are fickle. Creditable and unique journalism, multimedia, and visuals are an integral part of gaining readers and buyers.

This year’s seminar focuses on awakening your brand. It’s for publishers, freelancers, and businesses. Publishing is no longer for publishers only. We are all publishing, writing, marketing, and selling. An AHP seminar provides both networking and educational opportunities to build a better brand. Learn from top professionals how to create a podcast and video, write impelling stories, enhance your social media, and increase revenue.

To see what’s on the agenda, check out the Schedule of Events.

To attend the AHP “May the Horse Be with You” Seminar, REGISTER ONLINE.

And if you know another business, freelancer, or publisher who would benefit from becoming an AHP member and attending the seminar, refer them to Become an AHP member…or have them contact me at ahorsepubs@aol.com.

Branding is not new to the horse industry. For thousands of years, ranchers have branded livestock to build their reputation and protect their investment. Isn’t it time you awakened the force behind your brand?

The AHP “May the Force Be with You” Seminar will be held in Orlando, Florida on June 16-18, 2016, at the Sheraton Lake Buena Vista Resort. For more information on hotel, transportation and event, log in to the AHP website and visit the seminar page.

Join the force in Orlando, June 2016

The time has come to join other AHP members in Orlando for the members-only annual seminar.

You have the force inside you. Now take the journey to awaken your brand.

Schedule of events is now available online.

The Force Awaits...AWAKEN THE BRAND

Join fellow AHP members as we gather in Orlando, Florida from the far reaches of the universe to awaken the media forces.

Our mission is to awaken the brands within the horse industry, extending them into the far reaches of the equine world.

The "May the Horse Be With You" Seminar will be held at the Sheraton Lake Buena Vista Resort on June 16-18, 2016.

Attendees will experience key sessions presented by experts in their fields targeted to educate and increase awareness of the possibilities of brand publishing.

This is just the beginning...start your journey here.