Social Media for Equestrian Publications and Businesses

ELISABETH MCMILLAN and CHAD MENDELL will be the co-presenters of Social Media for Equestrian Publications and Businesses scheduled on Friday afternoon, June 1 during the AHP "Ride Into History" Seminar in Colonial Williamsburg. The first session at 1:30 p.m. will be Social Media Strengths and Strategies. Social media is one of the most powerful tools the equestrian publishing industry has ever had available. However, it has also changed so rapidly over the last year that few publications and businesses are fully capitalizing on its benefits. This seminar will help you determine which social media platforms are the best fit for your company and how to utilize them in the most time effective way.

 

The session covers:

• Social Media Strengths: The Four Biggies - Facebook, YouTube, Twitter and LinkedIn
• Successful Architecture - How to integrate your Social Media channels with each other and into your overall content strategies. 
• Using Social Media as a Listening Tool
• Benefits to Advertisers
• Time-saving Tips

The second session at 3:30 p.m. on Friday is Leveraging Social Media Success. Increase your return on investment - Make social media deliver more customers, sales and profits. Social media is not just another publishing platform; it’s a conversation with your customers. In this session, you’ll learn how to leverage your content, employees and even advertisers to build subscriptions and increase revenue.

This session highlights:

• Changing your content thought process
• Promoting employees as the face of the company
• Learning how to empower a social media champion within the company
• Creating a social media policy
• Training employees in social media
• Custom Publishing (helping your advertisers with social media)

Elisabeth McMillan is the editor and founder of EquestrianProfessional.com – The Horse Business Site. She is an equine business and marketing consultant and an industry expert on Social Media. She has addressed the topic of social media marketing at equestrian association conventions such as Equine Affaire, USEA, The Kentucky Horse Council, CHA and UPHA. EquestrianProfessional.com was also a top 10 finalist in the 2011 ESMA (Equestrian Social Media Awards) in the categories of "Best Use of Facebook" and "Most Informative." Elisabeth was selected as a judge for the 2012 Equestrian Social Media Awards and currently co-hosts the Equestrian Social Media Boot Camp and Mastermind Program with Chad Mendell.  

Chad Mendell is the former executive editor of The Horse: Your Guide To Equine Health Care and TheHorse.com where he developed an array of online educational products from videos, newsletters, and live webinars. In 2010, he founded CowDog Media, an inbound marketing and web development company focused on helping businesses be more than just a point of purchase by helping them become an invaluable resource to their customers. Chad was selected as a judge for the 2012 Equestrian Social Media Awards and currently co-hosts the Equestrian Social Media Boot Camp and Mastermind Program with Elisabeth McMillan.