Matt Bailey Makes Analytics Fun and Easy for AHP Seminar Attendees

And brings his favorite marketing tools to show and tell. 

MATT BAILEY, founder and president of SiteLogic Marketing, is the foremost expert in web persuasion. He is a 20-year marketing veteran and master of digital marketing. He is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical. As a world-renowned speaker and corporate trainer, Matt has helped companies like Goodyear, Google, The Direct Marketing Association, Hilton International, Proctor & Gamble, IBM, JCrew, Moen Faucets, American Greetings, Toys R ‘Us and Samsonite take control of their websites and build strong online reputations. His book, Internet Marketing: An Hour a Day (Sybex 2011) is available on Amazon.com and Barnes & Noble stores.

Matt presents two sessions at the AHP seminar in Williamsburg. The first session on Friday morning from 10:30 a.m. to 12:00 p.m. is titled Analytics Made Fun and Easy. 

Are you struggling to make sense of analytics and get to the data that will help your publication? 

Do you have a fear of opening your dashboard? 

Do you get upset, knowing that there is something important to see, but you are not quite sure where it is? 

Relax.

Analytics is not something that comes easy to many people, mainly for the reason that no one has been taught how to read analytics properly.  By starting at the point of defining what each of the numbers mean and what they offer in terms of value, Matt will unravel the mysteries of your data.  Very quickly, you'll find yourself thinking in terms of how to improve your online marketing and finding the "why."  Once you start using analytics to find the "why," your marketing will transform, as you will be tying value and revenue together with actions and conversions.  This session will teach you how to get beyond page views and find value in your data.

His second session will be held on Saturday morning from 11:00 a.m. to 12:00 p.m. on Online Marketing Tools and How to Use Them. There is no lack of tools available for today's marketer, but obviously, some are much better than others. Matt not only shows his favorite marketing tools, but also explains how to use them in context with other tools and the actions that should result from their use. Matt will demonstrate tools that are in his workflow of keyword research, keyword bidding, optimization strategies, linking prospects, online PR, social media and analytics. By going through the entire workflow and showing the continuity of the tools and their data, you can create a holistic campaign using the "best of breed" software.